SRM - Personalized Learning

Safa Aden

Web Designer
UX Designer
UI Designer
Canva
Figma
Framer

Project Overview:

We are creating a landing page for SRM (Science, Reading, and Math), an AI-powered education platform designed to help students from grades 6-12 who may feel left behind or lack confidence in school. SRM uses AI to tailor lessons, provide assessments, and track student progress in a personalized way, focusing on science, reading, and math. The platform’s mascot is a sloth, symbolizing the idea of progress at one’s own pace.
The landing page is aimed at parents, encouraging them to sign their children up for SRM to boost academic performance and confidence. It will include social proof, like videos of success stories, testimonials, and performance statistics, to build trust and credibility.

Objectives:

Raise Awareness – Introduce parents to SRM and the benefits of personalized AI-powered education.
Build Trust – Use social proof, testimonials, and real-world data to show SRM's success with students who were struggling or lacked confidence.
Encourage Sign-Ups – Convert visitors into sign-ups through persuasive design, clear CTAs (calls-to-action), and highlighting the platform’s unique benefits.
Promote Student Success – Demonstrate how SRM helps students improve academic skills and gain confidence, using the sloth mascot as a relatable symbol of steady growth.

Goal:

The primary goal is to increase sign-ups by convincing parents that SRM is the solution for their child's academic challenges. By showcasing the platform’s benefits and results, the landing page aims to convert visitors into paying customers.

Problem the Landing Page Solves:

Parents are often concerned that their children are not reaching their full potential, especially in subjects like science, reading, and math. Traditional school systems may not provide personalized attention, leading to students feeling left behind or discouraged.
SRM solves this problem by using AI to create a tailored learning experience that adapts to each student's pace and needs. Parents gain peace of mind knowing their child is getting the support they need to improve academically and regain confidence in school. The landing page will communicate this message clearly, addressing the concerns of parents and presenting SRM as the solution.
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