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Penny Janiak's avatar
Penny Janiak
proNovato, USA
Conversational, bright, and efficient writing services
$1k+
Earned
1x
Hired
5.0
Rating
6
Followers
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Conversational, bright, and efficient writing services
Cover image for Soho Studio Website Copywriting
Soho Studio Website Copywriting
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13
Cover image for The 3 Chance Rule
The 3 Chance Rule
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13
Cover image for The Match Quiz
The Match Quiz
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16
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Creative Writer(1)
Nimi Pretorius's avatar
Nimi Pretorius
Cape Town, South Africa
Building brands people feel something for
$1k+
Earned
5
Followers
Building brands people feel something for
Cover image for SOUTH AFRICAN AIRWAYS A catalyst for
SOUTH AFRICAN AIRWAYS A catalyst for African growth: the SAA corporate identity guide Strategic planning, creative direction and copywriting for the corporate identity guide of a national airline and a national symbol. THE STORY There are brands that carry weight in the literal sense. And then there are brands that carry weight in every other sense. South African Airways is both. As the national carrier of South Africa and one of the continent's longest-running airlines, SAA represents something beyond its routes and its fleet. It represents a country, a continent, an idea of what Africa is becoming and what it deserves to be. When I took this brief I understood that the stakes were not just creative. They were cultural. The CI guide I developed for SAA had to hold all of that without buckling under it. It needed to give every person who touched the brand, from cabin crew to marketing managers to external agencies across the world, a clear and inspiring sense of what SAA stood for and how that should show up in everything they did. The platform we built was "A Catalyst for African Growth." Vibrant, cosmopolitan, contemporary. A carrier that didn't just fly people to destinations but believed in the destinations themselves. The guide covered brand assets, tone of voice, photographic style, colour, typography and the full brand narrative. Every word was written to inspire as much as to instruct. The simplest line in the whole document took the longest to write. It always does. WHAT IT TAUGHT ME That the most important reader of a brand guide is not the designer. It's the person who has never thought about brand before and needs to understand, in plain and beautiful language, why any of this matters at all.
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205
Cover image for NETFLIX Writing for Netflix: on what
NETFLIX Writing for Netflix: on what happens when advertising discipline meets global storytelling One liner Scriptwriting and creative collaboration with a global creative team for a Netflix production. THE STORY Some projects you can't say much about. This is one of them. What I can tell you is that I was invited to collaborate with Netflix's global creative team on a scriptwriting project, working alongside writers and producers from across the world. It was one of those experiences that quietly shifts something in the way you think. About pace. About precision. About the specific weight of a word in a script versus a word in an ad. About what it means to write for an audience of millions who have chosen, in a world of infinite distraction, to give you their full attention. I brought to that room everything I had learned from 20 years of writing for brands: clarity of intent, economy of language, and an instinct for the emotional truth inside a brief. The discipline of advertising, where every word costs money and every second counts, turns out to be surprisingly good training for everything else. I took home something I hadn't expected: a renewed belief in simplicity. That the hardest thing in any medium is to say exactly what you mean and nothing more. And that when you get it right it feels not like an achievement but like an inevitability. Which is of course exactly how the best work always feels. WHAT IT TAUGHT ME That good writing is good writing, whatever the medium. And that the perspective you bring to a room matters as much as the skill you bring to the page.
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204
Cover image for SIRKEL Closing the loop: brand strategy,
SIRKEL Closing the loop: brand strategy, creative direction and copywriting for a global investment venture Brand strategy, naming, creative direction, visual identity, website and copywriting for Sirkel Ventures, an investment business working across renewable energy, mining and global markets. THE STORY Sirkel was built around a simple idea: seemingly separate opportunities are often part of something much bigger. The business works across industries, markets and geographies, connecting capital, expertise and opportunity. I wanted the brand to make those connections visible. That led naturally to the idea of the circle, and to Sirkel. From there, I built the visual and verbal world around movement, connection and impact. Circles, ripples, loops and repeating forms became a way to show how one investment can create effects far beyond its starting point. The language followed the same thinking. “Bridging continents. Connecting innovators.” “Embracing diversity and creating opportunity.” “Join our Sirkel of change and impact.” The result was a bold, stripped-back identity that could move comfortably between mining, renewable energy and investment without belonging too obviously to any one of them. WHAT IT TAUGHT ME That a good brand idea can do more than hold a business together. It can help make sense of a business that operates across very different worlds. And that sometimes the simplest shape gives you the biggest world to build from.
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95
Cover image for ARNO KEMP The room behind the
ARNO KEMP The room behind the decision: brand strategy, creative direction and copywriting for an executive coach Brand strategy, positioning, creative direction, visual identity and copywriting for executive coach Arno Kemp. THE STORY Leadership gets lonelier the more senior you become. By the time someone reaches the top of an organisation, they’re usually very good at looking like they know what they’re doing. But behind the decisions, the meetings and the performance, there’s another conversation happening. The one about whether the role still fits. What comes next. And the things you can’t necessarily say to anyone else in the room. That was the territory I wanted to build Arno Kemp’s brand around. I kept coming back to the space before the visible decision. The thinking, doubt and uncomfortable honesty that happens privately, before a leader walks back into the room. That led to the central idea: “The room behind the decision.” From there I built a visual and verbal world that felt intelligent, quiet and assured. Less like traditional executive coaching and more like a private conversation between two people who understand the stakes. The writing followed the same principle. The role used to fit. This isn’t confusion. It’s consequence. What leaders stop saying out loud. You’re still performing. That’s not the same as fitting. The idea carried through the identity, presentation material, social content and wider brand system. WHAT IT TAUGHT ME That the most interesting thing about a service isn’t always what happens in it. Sometimes it’s the moment that makes someone realise they need it. And that when you’re speaking to accomplished people, you don’t need to tell them how to lead. You need to show them that you understand what leadership feels like.
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65
Creative Writer(2)
Andrea Todorova's avatar
Andrea Todorova
Slovenia
Ad design for B2B SaaS (Concepts + Design)
$1k+
Earned
1x
Hired
5.0
Rating
9
Followers
Ad design for B2B SaaS (Concepts + Design)
Cover image for Ad Concepts + Designs for Payyy
Ad Concepts + Designs for Payyy
2
12
Cover image for Ad Concepts + Designs for UtilityAPI
Ad Concepts + Designs for UtilityAPI
2
7
Cover image for Ad Concepts + Designs for Aviatrix
Ad Concepts + Designs for Aviatrix
2
9
Cover image for Ad Concepts + Designs for Demantive
Ad Concepts + Designs for Demantive
2
9
Creative Writer(6)
Amanda Lee's avatar
Amanda Lee
Rumford, United States
Author-focused editing, tools, and content support.
New to Contra
Author-focused editing, tools, and content support.
Cover image for Branding Revamp for Wild West Maine
Branding Revamp for Wild West Maine
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2
Cover image for Have you ever felt like
Have you ever felt like being a “real” writer means you should be good at every part of writing? Some writers love building worlds and figuring out how everything fits together. Others come alive when they’re developing characters, chasing a new idea, or finding the deeper meaning in a scene. You can learn from what challenges you without overlooking the strengths you already bring to the page. My latest article is about giving yourself room to write the way you write best—and recognizing when another writer’s perspective could help your story grow. What part of writing pulls you in most? https://amandaleewrites.substack.com/p/you-dont-have-to-be-good-at-every?r=8m4ndv&utm_campaign=post-expanded-share&utm_medium=web
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148
Cover image for Lorekeeper's Workshop™ is a guided
Lorekeeper's Workshop™ is a guided worldbuilding and story development workbook designed for fantasy writers who love structure, deep lore, and cohesive storytelling. Through practical exercises, templates, and planning tools, it helps authors organize their ideas, strengthen their worlds, and build manuscripts with confidence. Whether you're creating your first fantasy novel or refining an expansive series, this workbook provides a clear path from scattered ideas to a solid foundation.
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104
Cover image for Have you ever wondered what
Have you ever wondered what type of writer you are? I know I have. So, I developed a set of writing orders, styled after guilds, to help understand where your inspiration and drive come from. What order do you belong to? Lorekeeper, Starweaver, Emberheart, or Veilwalker? Let me know! https://substack.com/@amandaleewrites/note/p-202905971?utm_source=notes-share-action&r=8m4ndv
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Creative Writer(4)