WHERE MUSIC FEELS ALIVE for Apple
Created visuals featuring A$AP Rocky, Stormzy, and Central Cee as part of a broader rollout for Apple’s music campaign. Designed a custom wordmark overlay, selected the color treatment and grain, and handled video editing and color grading. The final piece captures the raw emotion and energy of live performance, bringing the campaign’s message "where music truly feels alive" to life.
Meet the Mental Reps squad!
We got a chance to bring these seven characters to life, including building a fully custom Shopify store for Mental Reps Co., a performance-psychology brand that teaches kids the mental game.
Each one lives in mentalrepsco.com (http://mentalrepsco.com)
Big feelings, tiny monsters.
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This was such a fun concept exploration.
We received a brief to create a robot mascot that feels modern, minimal, and premium. So we started playing with motion, sound, and subtle gradients to build a proof of concept.
The biggest challenge was giving the little bot a personality without making it feel childish. That led us down a "less is more" approach, focusing on the tiny details that make something feel alive. 🤖
I was brought in to elevate the Lookbk app through UX motion.
All animations were created in After Effects, then exported as Lotties and video prototypes to show how interactions should feel in the product.
I also wrote UX motion spec sheets that outlined animation details for a smoother handoff to engineering.
If anyone is interested in the process, I can put together a video that walks through the full workflow from concept to implementation.
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Some old work from back in the day. I was scanning shoes before it was cool.
Just grabbed a 5070 Ti, so expect more 3D goodies soon