High Conversion Display Ads (DTC, B2B, MDF, Launch) by Shawn BorskyHigh Conversion Display Ads (DTC, B2B, MDF, Launch) by Shawn Borsky

High Conversion Display Ads (DTC, B2B, MDF, Launch)

Shawn Borsky

Shawn Borsky

Static Display Ads

Over the last 15 years, I have done static display ads for a large variety of formats and customers from apps and games to physical products and MDF partnerships, giveaways and direct to consumer sales.
App & Corporate Campaigns
Freelance static advertising ad work for various mobile apps and corporate promotions.
Game & Media Campaigns
As Creative Director at Upsight, I developed high budget campaign ads for Upsight's top game and mobile clients. Which all had an average of 15%+ DAU increases and 66% increase in IAP revenue.
Game Partnerships
As VP of Design at NZXT, we did a lot of IP partnerships and giveaways, this is a small sample of the ad creative for them. I also directed the design of the case wraps.
Marketing Development Funds (MDF)
Working in CPG and hardware for over 8 years you run into MDF campaigns, often customizing a campaign system to a specific deal exchange to spend designated funds. This is a sample of some of the ones I created.
Product Launches
Across companies like LeapMotion, NZXT, Blizzard and dozens of startups I have helped deploy physical product campaigns via retail vendors and classic ad inventory.
Direct to Consumer (DTC) Sales
NZXT ran an annual $300M+ Direct to Consumer business, a big part is sales and promotional cadence where creative blindness sets in quickly. A sample of some of the materials.
Like this project

Posted Dec 28, 2025

Over the last 15 years, I have done static display ads for a large variety of formats and customers.