She is Mother Podcast

Esteban

Esteban Arellano

Branding, Visual Design, and Opening Title Sequence

Director, Graphic Designer, Video Editor

For the launch of the She is Mother podcast, I led the creation of its complete visual identity, reflecting the bold, empowering, and transformative ethos of Dr. Charleanea Arellano’s brand. My work included the development of a cohesive suite of marketing assets, such as logo design, podcast artwork, social media templates, and promotional materials.
To further elevate the podcast’s presence, I directed and edited its opening title sequence—a dynamic video introduction designed to captivate and connect with the audience while setting the tone for each episode. Through careful storyboarding, creative direction, and precise editing, the title sequence visually encapsulates the podcast’s themes of resilience, self-empowerment, and owning one’s story.
She is Mother Opening Title (Director and Editor)
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Posted Jan 16, 2025

For the launch of the She is MOTHER podcast, I led the creation of its complete visual identity, reflecting the transformative ethos of Dr. Arellano.