Cruella - HE Social Media Campaign

Jay Hernandez

Cruella - Social Media Campaign
Cruella - Social Media Campaign

Cruella - HE Social Media Campaign

I had the incredible opportunity to lead the creative direction for Disney’s Cruella Home Entertainment social and digital campaign. Collaborating with an amazing team of creatives, we crafted a dynamic suite of content, including bold and breakthrough videos, engaging Twitter activations, online TV spots, and more. Every piece was designed to capture the rebellious spirit of Cruella while captivating audiences across social and digital platforms.
Client / Disney
Agency / Ammo Creative
Execution / Social & Digital Campaign
Role / Creative Director
Watch on YouTube

Grand Entrance with Cruella

Cruella - Grand Entrance Breakthrouh Video

De Vil and Chill with Cruella

Cruella - Devil and Chill

Twitter "For You" Banner

Cruella - Twitter For You Banner

Brilliant. Bad. A little bit mad.

Cruella - Fire Breakthrough Video

The Devil Gets Her Due.

Cruella - Dress Breakthrough Video

Thank you 🙏

For looking around. Shoot me a message, let's create! 🎨 jaydez.com
Like this project
1

Posted Mar 23, 2025

I had the incredible opportunity to lead the creative direction for Disney’s Cruella Home Entertainment social and digital campaign.