NOIRÉ by La Maison is a luxury fragrance brand created as a full end-to-end AI content showcase — demonstrating what’s possible when strategy, branding, storytelling, and advanced AI generation come together. This project wasn’t created to test a tool. It was created to build a brand world — and then bring it to life through cinematic AI visuals. From the first idea to the final hero film, every element was intentionally designed to mirror the standards of modern luxury advertising.

Client / La Maison

Execution / Brand Development, AI Content Creation, Video Production, Social Media Deployment and more

Role / Creative Director and Creative Execution

A cinematic, AI-generated luxury fragrance commercial created from concept to final execution — without a traditional shoot. This is NOIRÉ.

Narrative structure

Visual rules

Lighting and wardrobe consistency

Every frame was crafted to reflect a cohesive brand world — from lighting and pacing to wardrobe and atmosphere.

Before a single image or frame was generated, the brand itself was defined.

The NOIRÉ by La Maison logo was developed to feel:

Timeless, not trendy

Elegant, not ornamental

Confident, not loud

AI — when used properly — allows brands to:

Explore creative directions without full shoots

Produce premium visuals at scale

Adapt content quickly across platforms

NOIRÉ demonstrates how AI can meet luxury-level expectations when paired with experienced creative leadership.

Content that feels intentional, elevated, and built for modern marketing — fast to produce, flexible to adapt, and impossible to ignore.

For looking around. Shoot me a message, let's create! 🎨 jaydez.com