In the lead-up to Super Bowl 2026, Medium Rare needed social content that felt larger than life—something bold enough to match the energy of Shaquille O’Neal, while cutting through the noise of Super Bowl weekend marketing. The goal: create scroll-stopping social videos that didn’t just promote an event—but felt like the event.

Client / Medium Rare

Execution / AI Content Creation

Role / Creative Director and Creative Execution

A first-person cinematic take on Shaq’s Fun House—putting viewers directly inside the chaos, energy, and larger-than-life world of Shaq himself.

We handled the project end-to-end:

Creative concepting and storyboarding

Visual world-building and pacing

Creative presentation and refinements

Final delivery of all social videos

Using the latest AI creative tools—including Nano Banana Pro, Veo 3.1, and a suite of advanced AI workflows—we were able to move faster, explore bolder ideas, and execute concepts that would traditionally require massive production budgets.

View the other videos, our creative approach, process, and execution at the link below

For looking around. Shoot me a message, let's create! 🎨 jaydez.com