Freelance UX Researchers in Los AngelesFreelance UX Researchers in Los Angeles
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Brad von Sprecken's avatar
Brad von Sprecken
Anaheim, USA
Website Development Backed by Real Business Experience
New to Contra
Website Development Backed by Real Business Experience
Cover image for DIEM — Health & Wellness
DIEM — Health & Wellness App Product Development I founded and led the development of DIEM, a multi-year health and wellness platform designed to bring nutrition, fitness, lifestyle guidance and personalized wellness information together in one experience. The idea was to go beyond a basic calorie tracker or workout app. DIEM was designed to understand the individual user—their goals, activity level, nutrition, health conditions, allergies and other profile information—and use that data to provide more relevant daily guidance. My role covered virtually every part of the product and business development process. I worked closely with professional software developers to define features, workflows, functionality, user experience, testing requirements and ongoing improvements. The developers handled the programming, while I directed what the platform needed to do and how the overall system should work. I also hired and worked with licensed dietitians, physicians and other health professionals to develop the wellness information behind the platform. That content was incorporated into formulas, rules and logic designed to provide personalized recommendations to users. DIEM included features such as personalized daily regimen items, nutrition tracking, exercise tracking, health conditions, allergies, goals, reports and wellness recommendations. Users could select goals such as losing weight, getting fit, improving overall health, toning, gaining weight or maintaining their current condition. The platform was also designed with a professional side in mind, allowing trainers, coaches and health professionals to eventually review user information, provide guidance and work more closely with their clients. Beyond the product itself, I was involved in branding, competitive research, UX direction, content development, marketing, social media, business strategy and commercialization. The larger business model included consumer subscriptions, professional accounts, corporate wellness programs and potential white-label licensing. DIEM was a substantial multi-year product-development project that brought together technology, professional wellness content, user experience and business strategy. It demonstrates my ability to take a complex idea, define how it should work, coordinate the right specialists, and develop it into a structured product with a clear path toward commercialization.
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Cover image for DIEM — Health & Wellness App Product Development
DIEM — Health & Wellness App Product Development
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Cover image for Car Show Calendars — Event Platform & Ecommerce Development
Car Show Calendars — Event Platform & Ecommerce Development
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Cover image for End-to-End Product Sourcing & Packaging Development
End-to-End Product Sourcing & Packaging Development
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1
UX Researcher(2)
Ashley Bragg's avatar
Ashley Bragg
Los Angeles, USA
User-centric solutions crafted with data & empathy
User-centric solutions crafted with data & empathy
Cover image for UX Research: Credit Card Terminology Study
UX Research: Credit Card Terminology Study
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Cover image for UX Case Study: Helping Employees Find Balance
UX Case Study: Helping Employees Find Balance
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Cover image for UX Case Study: Building Trust & Financial Literacy
UX Case Study: Building Trust & Financial Literacy
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UX Researcher(3)
Robert Estrella's avatar
Robert Estrella
Los Angeles, USA
Innovative Product Design + Web Development
Innovative Product Design + Web Development
Cover image for Facebook - Mobile app redesign
Facebook - Mobile app redesign
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Cover image for AutoMe - Case Study
AutoMe - Case Study
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Cover image for GramCity Design Sprint
GramCity Design Sprint
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Cover image for TransactCard - Mobile app redesign
TransactCard - Mobile app redesign
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68
UX Researcher(3)
Joyce Y's avatar
Joyce Y
proLos Angeles, USA
Making stories feel like experiences
Making stories feel like experiences
Cover image for Blobwords
Blobwords
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Cover image for Design Buddies' Mentor Page Design Concept
Design Buddies' Mentor Page Design Concept
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Cover image for Nami Matcha Website Redesign
Nami Matcha Website Redesign
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Cover image for Style Me App
Style Me App
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UX Researcher(2)