Landing page design & development in Framer for an AI startup. by Nidhi JampanaLanding page design & development in Framer for an AI startup. by Nidhi Jampana
Landing page design & development in Framer for an AI startup.
ModelMe is an AI powered fashion tool that allows users to virtually try on outfits and visualize styled looks instantly. The startup needed a premium, minimal landing page that clearly communicated its value and drove sign ups.
The Challenge
We needed to:
Clarify the value proposition immediately
Keep the experience visually refined and modern
Structure the page for fast scanning
Guide users seamlessly toward sign ups
Design Goal
Design and build a high converting landing page in Framer that balances clarity, brand presence, and conversion.
Key Design Decisions
1. Clear Value Hierarchy
Concise headline with immediate benefit
Scannable sections explaining how it works
Structured layout to reduce cognitive load
2. Minimal Aesthetic
Neutral color palette
Generous whitespace
Subtle motion and micro interactions to engage users, fully built in Framer
3. Conversion Focused Structure
Strategically placed CTAs
Logical content progression
Reusable component based build for scalability
Final Delivery
Fully responsive landing page built in Framer
Component based system for easy iteration
Clean, scalable structure optimized for clarity and conversion