UX Design for a complaint resolution platform
Nidhi Jampana
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Posted Jan 6, 2026
Redesigned 3 core screens for No No No to enhance user trust by better highlighting business profiles.
Project: No No No
Role: Product / UX Designer
Project Overview:
No No No helps users resolve complaints by acting as a third party between customers and businesses.
The Challenge: As a newer platform, users were hesitant to believe the service was legitimate or effective. We discovered that users are 90% more likely to trust the service after they explore the business profile page (which includes business info, customer reviews, common complaints etc.) So I focused on ideating designs that help guide users to the business profile page seemlessly.
Design Goal
Make business profiles feel like a core feature, not a hidden outcome.
LoFidelity wireframe
Key Design Decisions
1. Persistent Header Search
Decision: Add a global search in the header that directly routes to company profiles.
Why it mattered:
Reduced cognitive load
Matched user mental models (Google, Yelp, BBB)
Made trust accessible immediately
This became the fastest and most intuitive path to credibility.
2. Complaint Categories as Navigation
Decision: Surface complaint categories as an exploratory entry point.
Why it mattered:
Clarified the scope of the service
Helped users self-qualify before committing
Naturally funneled users into business profiles
This reframed complaints as structured and resolvable, not chaotic.
3. Local Business Highlights
Decision: Show businesses relevant to the user’s location.
Why it mattered:
Added personalization
Increased perceived legitimacy
Reinforced that the service was active and real
This worked best as a supporting element, not the primary path.
Final Delivery
The Outcome
The final designs shifted the experience from:
“Do I trust this company?” to “I already see proof that this works.”
Business profiles became:
Easier to find
Easier to understand
Central to the product’s value
Reflection
This project reinforced a core lesson in product design: credibility doesn’t always come from adding features.
By rethinking where and when users encountered trust signals, the product felt more transparent without increasing complexity. Sometimes design isn’t about creating something brand new, but rather rearranging existing building blocks to deliver greater value to the user.