Graphic Marketing Design

Role: Graphic Designer Team: Admissions & Outreach Client: University of California, Santa Cruz

As a graphic designer on the UCSC Admissions team, I designed marketing assets across social media, digital ads, email campaigns, web visuals, and event promotions.

My work focused on translating admissions messaging into clear, approachable, and visually cohesive designs that could scale across platforms while staying consistent with UCSC’s brand system. Each campaign required balancing strong institutional branding with flexibility, ensuring assets could adapt to different audiences, formats, and timelines.

This role strengthened my ability to design at scale, maintain consistency across multi channel campaigns, and create visuals that support storytelling for prospective students.