Marketing Strategy Projects in LisbonMarketing Strategy Projects in LisbonA Mother’s Day campaign concept designed for a restaurant, focused on emotional storytelling and audience engagement.
The idea transforms a seasonal menu into a collection of personal stories, where each dish is inspired by the favourite meals of the mothers behind the team. Through short video content, these stories are shared alongside reflections on care, memory, and everyday moments of love.
To extend the experience, the audience is invited to participate by suggesting dishes and sharing their own stories, creating a sense of collaboration between brand and community.
The goal is to move beyond traditional promotional campaigns and create emotional relevance, strengthening the connection between brand and audience through authenticity and shared experience.
This project completes a series of conceptual works exploring branding, content strategy, and audience connection across different industries. Maison Noir is a conceptual project developed to explore how a luxury watch brand can be positioned beyond visibility, focusing instead on perception, discretion, and long-term value.
In a market often driven by status display and recognisable symbols, this project takes a different approach, building a brand that communicates through subtlety rather than exposure. The goal is to create a product that complements the individual, reinforcing presence without competing for attention.
The brand is designed for women in positions of responsibility and influence, who value quality, intention, and timeless design over trends or over displays of status. Rather than appealing to a broad audience, Maison Noir focuses on resonance with a specific mindset, one that understands that true luxury is not about being seen, but about how one is perceived.
