Managed social media and content creation for Kipper, a London-based tailored suit brand known for its craftsmanship and contemporary edge. I developed a cohesive visual direction across Instagram and TikTok, producing lifestyle and product-led content that highlighted the brand’s precision, texture, and personality. The focus was on building a premium yet approachable presence that connected tailoring with modern culture and storytelling.
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23
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Developed the brand identity, launch strategy, and social presence for CLII, a modern crémant brand rooted in craftsmanship and minimal luxury. I created the visual direction, tone of voice, and content strategy to position CLII as a refined yet accessible alternative to champagne — combining aspirational storytelling with contemporary design and culture-driven marketing.
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169
Developed content strategy and social direction for Form studios, a boutique Lagree and wellness studio in London. I crafted a narrative and visual approach that highlighted strength, mindfulness, and longevity — producing UGC-style videos, launch campaigns, and brand copy that built community engagement and positioned Form as a premium, conscious fitness experience.
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Conceptualised and executed a collaborative wellness and fashion campaign between ByRotation and Form Studios. I led the social strategy, content direction, and community activation for a series of in-studio events that celebrated movement, sustainability, and style. The campaign combined UGC, influencer content, and curated storytelling to drive visibility, brand alignment, and new client engagement across both platforms.
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