Freelancers using WordPress in Land O' LakesFreelancers using WordPress in Land O' Lakes
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Tonya Golden's avatar
Tonya Golden
proTampa, USA
Website Developer & Conversion Optimization Strategist
5.0
Rating
4
Followers
Website Developer & Conversion Optimization Strategist
Cover image for The Wren's Hollow Website Redesign Project
The Wren's Hollow Website Redesign Project
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Cover image for The Wren's Hollow (aliwrenauthor.com (http://aliwrenauthor.com))
The Wren's Hollow (aliwrenauthor.com (http://aliwrenauthor.com)) Redesign Project Site type: Author/personal brand site for Ali Wren, an indie romance/fantasy writer, built on WordPress with WooCommerce for direct book sales. Pages: Home: Hero banner promoting a free read (Veilfall), book highlights for her two series (Whiskey Tango Foxtrot, The Veiled Prophecy), an events teaser, social links, and a short "About Me" blurb. Behind the Pen (About): Longer bio (she's also a biological anthropologist and mom), a "My Journey" timeline of her writing milestones from 2024–2026, social links, and a contact/newsletter form. Whiskey Tango Foxtrot: Series page for her military romance series: character bios for a 7-man Green Beret team, plus book blurbs and purchase/Goodreads links for Whiskey & Secrets and Whiskey & Lies. The Veiled Prophecy: Series page for her fae fantasy series: world intro (Kingdom of Sylvaeris) and blurbs for Veilfall (out now) and Veilbound (coming Fall 2026). Books & More (Shop): WooCommerce store listing 4 paperbacks with prices and add-to-cart buttons. On the Horizon: "Coming soon" page detailing four in-progress projects/books with status tags. Events & Appearances: Upcoming and past in-person events (book fairs, signings) with dates, locations, and Facebook event links. Overall impression: Content-rich, personal, and functional, but visually it reads as a fairly standard WordPress/WooCommerce theme, heavy text blocks, minimal visual hierarchy between series, and the shop/events pages feel a bit generic compared to the strong personality of her writing brand. Good bones for a redesign to give it a more distinctive, genre-appropriate aesthetic (romance/fantasy branding, better book showcases, etc.).
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Cover image for Overboard Art - Website Rework Who
Overboard Art - Website Rework Who it's for: Kelly Davis, a marine artist in Tarpon Springs, FL, specializing in hand painted yacht lettering, faux teak, gold leaf, and marine murals. Original site (overboardart.net (http://overboardart.net)) A bare bones WordPress blog, essentially unstyled from the default theme. It had: A one line header ("Overboard Art, Custom, Specialty Fine Art") and two stacked images with no layout or context A short paragraph of body copy and an email contact A sidebar with "Recent Posts," "Archives," and "Categories," standard WordPress blog widgets Individual "posts" (e.g., Tortuga, Sharky, Cheeky) that were really just single work photos with a caption, formatted like blog entries rather than a portfolio No navigation, no organized galleries, no way to browse work by category, and no clear path to contact or commission Functionally, it was closer to a photo dump blog than a business site. It didn't showcase the craftsmanship or make it easy for a prospective yacht owner to browse work or get in touch. New site A purpose built portfolio and marketing site with real information architecture: Home: a full hero section with brand positioning ("Custom Marine Art & Yacht Finishes"), a scrolling ticker of specialties (faux teak, gold leaf, yacht lettering, pyrography, etc.), and a portfolio preview Portfolio: work organized into 7 real collections (Faux Teak with 32 works, Marlins & Sailfish with 37, Yacht Lettering & Transoms with 20, Airbrush & Detail with 18, Gold Leaf, Pyrography, Signage), each with its own count and description, turning scattered photos into a browsable, categorized body of work About: a proper bio for Kelly Davis, establishing credibility and personal story ("salt in my veins," working directly with owners, captains, and shipyards) Contact: a dedicated page with phone number, replacing the old "just email this address" approach Clear navigation (Home, Portfolio, About, Contact) present on every page How the rework improved it Positioning: reframed from a generic craft blog to a premium "marine atelier" brand, which matches the high end yacht clientele. Discoverability: visitors can now browse by craft type instead of scrolling a chronological blog feed. Credibility: an About page and clear specialty breakdown builds trust before someone reaches out. Conversion path: a real Contact page with phone number gives a clear next step, versus a buried email address. Visual presentation: hero imagery and structured sections replace the default WordPress theme's flat, unstyled layout.
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Cover image for Video Thumbnail Design A/B/C Experiment Problem: After
Video Thumbnail Design A/B/C Experiment Problem: After launching the Medicare Thank You Video, watch rates were lower than expected, the default thumbnail wasn't compelling enough to pull users into the video. Action: Designed and tested 3 new high-contrast thumbnail variations against the original, optimizing for visual interrupt and click-to-play intent. Result: All 3 variations beat the control on lead-to-policy, with the winning thumbnail lifting LtP from 4.3% to 5.9%.
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WordPress(2)
Gema Mora's avatar
Gema Mora
Tampa, USA
Expert Marketing, Content, & Social Media Strategist
Expert Marketing, Content, & Social Media Strategist
Cover image for Comprehensive Marketing Strategy For Healthcare Brand Refresh
Comprehensive Marketing Strategy For Healthcare Brand Refresh
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8
Cover image for Restaurant Brand Refresh
Restaurant Brand Refresh
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5
Cover image for Fundraising Campaign to Raise $40,000+ for Alzheimer's Research
Fundraising Campaign to Raise $40,000+ for Alzheimer's Research
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Cover image for Christmas Themed Graphics
Christmas Themed Graphics
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9
WordPress(1)
Kyle Carr's avatar
Kyle Carr
Tampa, USA
Solving your brand's challenges through design!
Solving your brand's challenges through design!
Cover image for United Grid League (UGL)
United Grid League (UGL)
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Cover image for Paynada Designs
Paynada Designs
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Cover image for Real Betis Retro Rebrand
Real Betis Retro Rebrand
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Cover image for FC Versailles Social Media Rebrand
FC Versailles Social Media Rebrand
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12
WordPress(1)
Joi Rogers's avatar
Joi Rogers
Tampa, USA
Deployed 7000 projects from Brooklyn to Berlin.
Deployed 7000 projects from Brooklyn to Berlin.
Cover image for UX Design and Shopify Development for SheDoes
UX Design and Shopify Development for SheDoes
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Cover image for SaaS Application UX Design for Attorneys
SaaS Application UX Design for Attorneys
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3
Cover image for UX Design and Development for Fintech SaaS
UX Design and Development for Fintech SaaS
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3
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