Social Media Manager & Content Creator for local realtor
At a model home - Filming for social media content
Goals:
1. Increase the realtor's reach by growing their social media following and link clicks.
2. Drive audience engagement by highlighting the realtor's unique, bright personality and branding.
Creative Process and Strategy:
Design and implement strategic social media strategy to increase engagement.
Write easy-to-understand, fun copy for Facebook and Instagram to the "voice" of the realtor.
Maintain consistent interactions with followers on all platforms, fostering a sense of community and building loyalty.
Capture high-quality content and enticing digital content for social media.
3,207 views
Engagement rate of 7%, above average
5,138 views, above average compared to previous posts
Engagement rate of 11.6%
4,578 views
Engagement rate of 8.53%
2,265 views
Engagement rate of 8%
We managed to achieve a 32% improvement in engagement, just one month after the new strategy was released.
Skills Used and Learned ->
Instagram Analytics
Content Shoots
Social Media Copywriting
Video Editing
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Posted Dec 1, 2024
My detailed high-performing social media strategy for a realtor and how we grew her following and audience engagements using short-form video content!
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Social Media Management, Content Creation & Community Engagement
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