Branding and Web Design for Lifestyle and Wellness Brands
How do you capture the essence of a brand and communicate it visually?
Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women.
Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography.
For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand.
How do you make sure your brands feel unique while staying true to the industry they're in?
Welcome to Mirimera!
Mirimera Official Website.
Built with our own react component library.
Tech Stack:
- Next JS
- React Aria
- Tailwind CSS
- TypeScript
AI Video Director for Brand Films, Ads & Social Content
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AI Video Director for Brand Films, Ads & Social Content
The Curious Case of Humans
As Observed by Those Who Know Better
What if animals observed humans and tried to make sense of our peculiar modern habits?
I found the visual inspiration in Walter Crane's illustrations for The Baby's Own Aesop (1887), preserved in the Smithsonian Libraries and Archives digital collection.
Using archival illustrations from that book, I developed a custom Recraft Style and created eight original contemporary fables, each told through an animal's bewildered perspective.
The illustrations borrow the historical book's engraved linework, decorative borders and restrained colour palette while introducing modern habits, objects and environments.
I brought the finished plates to life with subtle AI-assisted animation and presented them as a page-turning illustrated book.
Created for the Recraft × Contra Archive Style Challenge
Public Recraft project
https://www.recraft.ai/project/3c63880f-3dad-4194-8b5c-b499b9902391
Custom Recraft Style: Crane 1887 — The Curious Case of Humans
https://www.recraft.ai/styles/c49bfd7e-b22d-4dc4-876f-9bbe74dec8c8
Published archival comparison post
https://www.instagram.com/p/DfKtmvZgTCr/
Supporting animated book Reel
https://www.instagram.com/reel/DfKt6uGBYBE/
Archival source: Smithsonian Libraries and Archives, CC0 edition
https://library.si.edu/digital-library/book/babyquotsownaes00cran
Historical visual inspiration: Walter Crane, The Baby’s Own Aesop (1887)
Historical colour engraving/printing: Edmund Evans
#recraftstyleschallenge #Recraft #AIArt #Illustration #Animation #MotionDesign #EditorialDesign #ArtDirection #VisualDesign #Typography #GraphicDesign #VisualStorytelling #BookCoverDesign #iexperimentwithai
AI-assisted artwork and animation · Independent competition entry
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ROLE REVERSAL
I spend a ridiculous amount of time sitting in my chair, making AI characters do the most absurd things. Run faster. Fly higher. Do something completely impossible.
So I wondered: what if one of those characters took my seat, got hold of my keyboard and started prompting ME instead?
Two versions of me. One very questionable travel plan.
In the film, I want to get from Bangkok to CapCut World LA, but the flights are too expensive. My AI avatar offers me his chair and gives it a push.
Bad decision.
While I'm trying to survive the journey, he's comfortably sitting at my desk, making it more ridiculous with every prompt.
That's Role Reversal. The AI character gets to be the creator, and the creator has to live through the prompt. I wanted to take something we do every day as AI filmmakers and turn it back on ourselves.
Getting the film made had its own twists. Early generations improvised dialogue, missed actions and lost chair continuity. CapCut also displayed shortened or reworked versions of our submitted prompts. We simplified the generation units, improved references and built the final film around the performances that worked, with editing and sound carrying the rest.
All six AI video takes were generated in CapCut Video Studio using Seedance 2.5, including dialogue and foley. ChatGPT/OpenAI Images supported the references; ChatGPT helped develop the story. Codex, HyperFrames and Python/FFmpeg supported production, animated cards, motion graphics, editing and mastering. The score uses my original Gemini music, arranged from an earlier film, with added ElevenLabs applause. The closing spheres adapt CapCut World's website animation, personalized for this concept.
If your AI avatar took over your keyboard, what would it make you do?
AI-generated short film and fictional events. Independent, unofficial creator concept by Jay G.
A visual identity for a furniture brand. The goal was to create an identity that communicates
Strength. Simplicity. Function. Materiality.
The color palette comes directly from the world of the product.
The Typography principle combines the strong architectural voice, clean look and readability.
The materials, construction and furniture forms provide the visual interest. Our job as the brand is to create the framework around them — a system that makes brand feel recognizable, credible and consistent.
Strong enough for real-world spaces.
Simple enough to remain timeless.
Distinct enough to be remembered.
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A Website Template Built for Consultants, Legal Advisors & Professional Service Firms
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Recently joined a design challenge for a Web3 community, modern tech people with some cultural vibes.
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The landing page serves as the main entry point for the Brazilian Solana community, connecting developers, founders, creators, and investors. Merge with Superteam Brazil color scheme uniquely while maintaining alignment with the global Superteam brand identity.
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This design did not win but it was fun. And here's what I landed on.
superteambrazil (http://superteambrazil.anattada.com/)