Parsability is a Hong Kong practice, operating under AI Central Services Limited, that gets B2B SaaS brands named and quoted when buyers ask AI assistants for recommendations. Its buyers are founders and marketing leads across Asia who are technical enough to check the work.

I had already built and rebranded the sister site for the same client. When they launched Parsability as a separate practice, they came back with a detailed brief, a new brand, and a subject most websites have no established pattern for.

A one-strategist practice has no team to photograph, no client logos to display and no case studies to show yet. Everything a site normally leans on for credibility was unavailable. The site had to earn trust through clarity of method instead, which meant every section had to carry real substance or come out.

The second constraint was subtler. This is a site that argues machines read your page differently than people do. If the structured data had been sloppy, the argument would have collapsed. The site had to be as parser-legible as the service it sells.

Design and Framer development end to end: page architecture, brand application, page builds, CMS, custom code, structured data, and legal pages.

8-page site: Home, About, Playbooks, Pricing, Insights, and Contact, plus Privacy Policy and Terms of Service.

A CMS-driven Insights journal with an article template, so the client publishes without touching the design.

FAQ blocks on every article, written into the CMS as structured fields rather than free text, so they render on the page and feed the schema from one source.

A full JSON-LD layer: Article, FAQPage and BreadcrumbList on every article, with Organization and Person defined once sitewide and referenced by ID rather than repeated.

An llms.txt file giving AI engines a curated index of the site.

Custom-coded email capture with scroll and exit-intent triggers, a 7-day cooldown and permanent suppression once someone subscribes.

A sticky call to action with session-scoped dismissal.

Scroll reveal animations, SEO metadata across every page, and responsive refinement for mobile, tablet and desktop.

Several sections were built for a business with a team, a client roster and testimonials to show. Parsability has one strategist and no public clients yet. Padding those sections would have made claims the business could not support, so they came out. The pages are shorter than planned and more honest for it.

A dense block of operating data originally sat third on the page, ahead of any explanation of what the practice does. I moved it below the 4-phase pilot so the numbers land as evidence for a method the reader has just understood, rather than as decoration they scroll past.

The brief called for 7 figures in a block built for 4. Rather than cutting one or breaking the layout, I split them across a featured card's 2 callouts and the 5-slot row beneath it, and added a source line under the row, because a site arguing for citable accuracy should attribute its own numbers.

Rather than 3 separate schema blocks per article each redescribing the company, the Article, FAQ and breadcrumb reference one Organization and one Person defined sitewide. One entity, stated once, pointed at from everywhere. On a site selling entity clarity, that was the only defensible way to build it.

The popup fires only on the deepest-reading pages, at scroll depth or exit intent, remembers a dismissal for 7 days, stops entirely after 2, and never appears again once someone subscribes.

A site that reads as precisely as the methodology it sells, with a CMS the client publishes into and a machine-readable layer built to the same standard as the service itself.