clauseback helps multifamily operators check every vendor invoice against the contract that governs it. When a charge doesn’t match, it surfaces the overcharge with the exact clause, page, and dollar amount behind it.

clauseback was early. There was no finished product UI to screenshot, and the audience, property operators and AP teams, are skeptical buyers who need to trust a finding before they act on it.

The site had to do three things at once:

Make a technical workflow (contract terms vs invoice lines) understandable in seconds

Feel credible enough for a finance-minded buyer

Show the product’s value without a product to show

Design, copy, and build. I wrote the page narrative from scratch, designed the visual system and product visuals, and built the full site in Framer over about two weeks, from brief to handover.

Instead of placeholder screenshots, I designed interface-style visuals that show exactly what clauseback does. Contract and invoice stacks feed into a comparison engine, matching lines clear, and the one breach resolves into an overcharge receipt with the recoverable total.

The second sequence shows where clauseback sits in a real workflow. Invoices pass through AP approval as normal, while clauseback checks the layer underneath: the contract itself. Clean lines continue to payment, breaches branch off into a verified finding.

The page moves the way a skeptical buyer thinks: here’s the problem you can’t see, here’s how it gets caught, here’s what gets checked, here’s proof it works.

Problem: overcharges that don’t look like overcharges

How it works: onboard, reconcile, recover

What clauseback checks: five specific checks, each tied to the contract

Proof: real vendor responses

Questions: the objections a buyer actually raises, including pricing

The strongest evidence wasn’t a stat, it was vendors admitting the error. I designed a scrolling section of ten real vendor emails, redacted like legal exhibits: names, accounts, and amounts blacked out, the vendors’ words left intact. The center card comes into focus as the loop moves, and it pauses on hover so a reader can stop and read.

The headline stats run off a CMS collection with count-up animation, so the client can update recovered totals and audit counts himself as the numbers grow, without touching the design.

Through two revision rounds, the client and his partner wanted the voice to feel more measured, closer to how their buyers talk. We softened the headlines, tightened the copy, and simplified sections down to what earned its place. The result reads less like a pitch and more like a credible tool.

Every section was adapted for mobile, including the flow diagram and the email loop, rather than just scaled down.

“Min turned a rough brief into a clean, credible site and made the handoff painless. Fast, responsive, easy to work with, and the finished product needed no cleanup. He also left it set up so I can update the content myself. Highly recommend.

clauseback launched with a site that explains a technical product clearly and earns trust before the full product experience exists.