Feelistic is a Hong Kong consultancy, operating as a practice of AI Central Services Limited, that helps financial institutions turn operational logic into auditable, AI-ready decision engines. As the brand evolved, they needed a site that reflected the new direction and made a technically dense offering easy to grasp for senior banking and compliance buyers who decide quickly.

I designed and developed the responsive Framer site end to end: brand refresh, page architecture, navigation restructure, new page builds, a CMS-driven Insights section, and legal-page implementation.

Full brand refresh with a new palette and type system applied consistently across every page.

8-page site: Home, Our Services, The Approach, Modeling Examples, Scorecard, Insights, About, and Contact.

New Approach page built to carry the core offer, plus a CMS-driven Insights section the team can publish to without touching the design.

Long-form article templates with structured data (JSON-LD) built for search and answer-engine visibility.

Restructured navigation aligned to the new page hierarchy, with a grouped dropdown to keep a dense site easy to move through.

Custom-coded lead capture with scroll and exit triggers, plus a sticky call to action, refined across mobile, tablet, and desktop.

The site carries complex financial and regulatory material, so clarity and hierarchy drove every decision. I built a considered navigation structure and an editorial page system that walks visitors from Feelistic’s positioning through its services, approach, modeling examples, and insights, without the density getting in the way.

The Insights section was structured so the team can keep publishing technical articles that compound the site’s authority over time, rather than relying on a static brochure that ages the day it ships.

A cohesive, expanded web presence that brings Feelistic’s refreshed brand, restructured content, and market requirements into one Framer site, built to read as precisely as the work the company sells and structured to grow with the business.