Feelistic: 8-Page Framer Site & Brand Refresh

Feelistic is a Hong Kong-based consultancy that helps financial institutions turn undocumented operational logic into auditable, AI-ready decision engines. They needed a site that reflected their evolving brand and made a sophisticated offering easier to understand.

I designed and developed the responsive Framer site, including the brand refresh, page architecture, navigation update, new-page builds, and legal-page implementation.

Brand refresh to better reflect Feelistic’s positioning and updated site direction.

An 8-page core site: Home, Our Services, The Approach, Modeling Examples, Scorecard, Case Studies, About, and Contact.

New custom pages built to support the expanded product and company story.

Restructured navigation aligned with the new page hierarchy.

Legal pages added for the Hong Kong market.

Responsive Framer development refined across mobile, tablet, and desktop.

The site carries complex financial and regulatory subject matter, so clarity and hierarchy were central to the build. I used a more considered navigation structure and editorial page system to guide visitors from Feelistic’s positioning through its services, approach, modeling examples, scorecard, and case studies.

A cohesive, expanded web presence that brings Feelistic’s refreshed brand, new content structure, and Hong Kong market needs into a single Framer site.