Menswear AI Editorial —Ralph Lauren Spec Campaign
A self-initiated spec project exploring what AI-generated menswear imagery can look like when the brief is treated seriously.
Sharp model direction, intentional lighting, and fabric detail that holds up at hero image scale.
Three shots across two setups: studio portrait and lifestyle. Built entirely using AI and using detailed scene and lighting direction. No post-production filters.
The goal was simple, make something a real brand could drop on their website tomorrow.
This is the gap I close.
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Sometimes, the strongest logos are the quietest.
After discussing the client's vision and understanding their brand through an in-depth discovery session, we drew inspiration from the elegant minimalism of The Oppenheim Group logo featured in the Netflix series Selling Sunset. The result was a refined identity that perfectly aligned with the client's expectations and made an impression from the very first presentation.
#logodesign #websitedesign #branding
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