STRYDE Run Club — Logo & Brand Identity (Concept)

Self-initiated concept. STRYDE is an imagined performance run club. It needed an identity that felt fast and serious enough for committed runners, while still working on merch, socials and race-day kit.

I built an aerodynamic, forward-leaning wordmark and a dynamic symbol that reads as motion. Electric green was picked to stand out on early-morning roads and dark kit. Every asset was tested small, on bibs, socks and app icons, before locking it.

Logo suite, symbol, palette, type and applications across apparel, social templates and event graphics.