Zapfolio — Brand Identity

Zapfolio is a portfolio platform for creatives. Creatives are picky about where they show work, so the brand had to feel structured and trustworthy, not like another flashy builder.

I defined positioning first, then a design language to match: a Z drawn as an up-and-right arrow (work that moves careers forward), a disciplined grid, and type that steps back so users' work stays the hero. Electric green adds energy without competing with portfolios.

Positioning, logo, colour, type and UI design language across web, app and social.