Novel Tissues — Brand Guidelines

Novel Tissues is the Indian baby-care company behind Babio, selling on Shopify and Amazon. As the team and channels grew, the brand was being used inconsistently. They needed one rulebook everyone could follow.

I documented logo usage, clear space, colour, typography and do/don't examples, written for non-designers on the marketing team. The same rules then fed real work I delivered: Amazon A+ content and ad creatives for the Baby Liquid Cleanser.

A complete brand guidelines document used across their Amazon listings, ad creatives and Shopify store.