Crafting CTCBIO’s Brand Identity

Designed and implemented a unified brand identity for CTCBIO, reflecting its transformation as a leading South Korean pharmaceutical and animal health company. The project included:

Brand Positioning: Created a positioning narrative that highlights its entrepreneurial spirit, collaboration, and commitment to bridging gaps in health sciences.

Design Principles: Ensured consistency by applying core principles—impact, curiosity, boldness, and innovation—across various brand assets, including signage, digital media, and product packaging.

Messaging Platform: Tailored communication strategies targeting researchers, industry partners, protein producers, and government stakeholders, ensuring cohesive brand storytelling.

Visual Identity: Designed a distinct logo and typography system, incorporating dynamic brand elements like colour palettes, shapes, and photographic guidelines to convey CTCBIO’s innovation-driven approach.

UI and Icon Design: Developed intuitive iconography for seamless communication of CTCBIO’s values and services across digital platforms.