LinkedIn & Instagram Content Strategy
Tech Company | Feb 2025 – Sep 2025
Brief:
Tasked with building a consistent content presence across LinkedIn and Instagram to support brand awareness and drive engagement in a competitive tech market.
Role & Responsibilities:
Built and managed a monthly content calendar.
Created and scheduled posts aligned with tone and objectives.
Designed assets and wrote copy for both platforms.
Developed varied post types – polls, carousels, stat posts, and events.
Tools Used:
LinkedIn, Instagram, Canva, Asana, Grammarly
Portfolio available on request.
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A seven-slide presentation designed to communicate a large amount of information in a clear, concise, and visually engaging way. The project involved reorganizing and condensing the original content, establishing a strong visual hierarchy, and creating cohesive layouts throughout the deck. The design was developed in accordance with the brand guidelines, incorporating its established color palette, typography, and visual identity.
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Art Direction & Social Media Assets for Fashion E-commerce
My role. Creative Director and Brand Strategist
The goal was to build a vibrant visual identity for m1801, a fashion label focused on authenticity. I developed a visual universe centered on natural light and "real body" aesthetics to foster trust and inclusivity.
Key Highlights:
Art Direction: Curated a trendy, high-contrast palette designed to pop on social feeds.
E-commerce Assets: Designed story layouts and conversion-focused coupons (e.g., "FUCSIA15") to drive traffic.
Consistency: Created a unified look bridging the gap between social media and the final shopping experience.
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