Lead and Email Automation Funnel Built in Kit for a Beauty SaaS
Franco Vidal
Lead Generation & Email Automation Funnel Built in Kit for a Beauty SaaS
Overview:
This project demonstrates the implementation of a lead generation and email automation funnel using Kit for a fictional beauty booking SaaS platform.
The objective was to capture new leads, nurture them with educational content, and identify high-intent prospects interested in booking a product demo.
The Challenge:
Many small SaaS products struggle to convert website visitors into qualified leads. Without a structured follow up system, potential customers often show interest but never take the next step.
The goal of this project was to design a simple but effective automation system that could capture leads, deliver value, and guide prospects toward requesting a demo.
Strategy:
The solution was to design a lightweight marketing funnel using Kit that combined a lead magnet, email nurturing sequence, and subscriber segmentation.
The funnel follows this structure:
Lead Magnet
↓
Landing Page
↓
Email Capture
↓
Automated Welcome Sequence
↓
Lead Segmentation
↓
Demo Interest Identification
Lead Magnet:
To attract potential users, a downloadable checklist was created titled “Beauty Studio Growth Checklist.”
The resource helps beauty studio owners identify common booking gaps and introduces the concept of automation as a solution.
Lead magnet designed to attract beauty studio owners and encourage email signups.
Landing Page:
A simple conversion focused landing page was built directly inside Kit.
The page highlights the value of the checklist and includes a minimal signup form designed to maximize conversions.
Landing page created in Kit to capture leads in exchange for the downloadable checklist.
Lead Segmentation System:
A tagging system was implemented to categorize subscribers throughout the funnel.
Tags allow future campaigns and automations to target the right audience based on engagement and purchase intent.
Subscriber tagging system used to categorize leads based on engagement and intent.
Automated Email Sequence:
After downloading the checklist, subscribers are automatically enrolled in a 4-email nurturing sequence designed to educate and build trust.
Email flow:
Email 1 - Deliver the lead magnet
Email 2 - Explain common booking mistakes
Email 3 - Introduce automation benefits
Email 4 - Invite users to request a demo
Automated 4-email welcome sequence used to nurture new leads.
Marketing Automation Workflow:
The automation workflow connects all components of the funnel.
When a user downloads the checklist, they receive the automated email sequence and are progressively tagged based on engagement, allowing the system to identify prospects with higher purchase intent.
Visual automation workflow connecting lead capture, email nurturing, and subscriber segmentation.
The Results:
While this project was built as a demonstration scenario, the funnel was designed following industry benchmarks for SaaS lead generation systems.
Projected results:
Landing page conversion rate: 18%
Average email open rate: 52%
Average click rate: 6%
Estimated demo requests in first 30 days: 8–10
Tools Used:
Kit
Email Marketing
Landind Page Design
Lead Generation Strategy
Copywriting
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Posted Mar 9, 2026
Designed and implemented a lead generation funnel using Kit, including a landing page, lead magnet, automated email sequence, and subscriber tagging system.
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Timeline
Mar 6, 2026 - Mar 8, 2026
