Karla Schoeman
Freelance SMM helping brands grow with strategy + creativity
New to Contra
Karla is ready for their next project!
LinkedIn & Instagram Content Strategy
Tech Company | Feb 2025 – Sep 2025
Brief:
Tasked with building a consistent content presence across LinkedIn and Instagram to support brand awareness and drive engagement in a competitive tech market.
Role & Responsibilities:
Built and managed a monthly content calendar.
Created and scheduled posts aligned with tone and objectives.
Designed assets and wrote copy for both platforms.
Developed varied post types – polls, carousels, stat posts, and events.
Tools Used:
LinkedIn, Instagram, Canva, Asana, Grammarly
Portfolio available on request.
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English Teaching & Learning Assets
Self-Initiated Project | Apr 2025 – Ongoing
Brief:
Building a personal brand and educational content to support non-native English speakers with practical, real-world learning tools.
Role & Responsibilities:
Designing digital learning assets and lesson materials.
Creating visual and written resources for grammar, vocabulary, and fluency.
Developing a structured learning framework for future rollout.
Tools Used:
Canva, Google Docs, Notion, Grammarly
Portfolio available on request.
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Brand & Visual Identity Support
Professional Services Firm | Mar 2025 – Jun 2025
Brief:
Brought in to help clarify and design the company’s brand identity — focusing on visuals, tone of voice, and consistent external presence.
Role & Responsibilities:
Created initial moodboards and brand direction.
Designed logo concepts and visual assets.
Defined brand colours, fonts, and imagery use.
Helped align digital content with new visual identity.
Tools Used:
Canva, Figma, Notion, Google Docs
Portfolio available on request.
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LinkedIn Content & Calendar Management
Renewable Energy Recruitment Company | Jan 2025 – Ongoing
Brief:
Brought in to develop a structured content plan and improve visibility on LinkedIn for a growing recruitment brand in the renewable sector.
Role & Responsibilities:
Built and managed monthly content calendar.
Wrote and scheduled posts aligned with business goals.
Created assets for content to be posted.
Created Polls, Statistics, Text Posts, News posts, Carousels and Event posts.
Tools Used:
LinkedIn, Canva, Asana, Grammarly
I have a portfolio available on request.
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