Furniture Brand Interior Editorials | FLORA
A series of interior visuals developed fully through AI for a well-known 125-year-old NYC-based home & furniture brand. Complex editorial environments built through structured generative workflow systems - balancing atmosphere, material accuracy, composition, lighting, and product density across every scene ✨
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Starting with a custom subject we achieved total character consistency across every shot. By driving Kling 3.0 and Veo 3 through JSON structures, we pushed the boundaries of skin realism, maintaining hyper-realistic pores and textures.
Using technical frameworks within FLORA (https://www.linkedin.com/company/floraai/) instead of simple descriptions, we directed everything from the athlete’s speech to the physics of the AI-designed snowboard during complex tricks.
You can have a look at the workflow here: https://dub.florafauna.ai/R6Is1cB
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A full shoot, built from a single product photo.
I started with one flat e-commerce packshot, the same asset any brand already has, and built the rest: fabric detail, styling, and the product worn, on two models, across front, profile and back. One coherent world, one locked direction.
It works two ways: as pre-production, to explore several directions before a shoot and decide with something real in front of you, and as final, campaign-ready visuals for social and e-commerce, refined down to the detail.
And it scales in every direction: more products and full looks, several models in a single frame, different sets and moods from the same starting assets, and motion.
Find out more at https://lnkd.in/eXN3mFQE
(https://lnkd.in/eXN3mFQE)Self-initiated project on EME STUDIOS (https://www.linkedin.com/company/eme-studios/) pieces, not affiliated.
I’m closing my calendar for the coming month. If this could fit your brand, my inbox is open 📬
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A vision of 2100 where the future meets the past.
In an era of extreme technological evolution, humanity rediscovers the beauty of craftsmanship, natural materials and pure products. This project imagines that future through the rebirth of a centuries-old Italian pharmacy jar.
I created a special edition of two pharmaceutical jars, inspired by the historical object "Pharmacy Jar", divided into two distinct lines:
ACQUA (Sea · Movement · Purity)
Acqua Mirabilis · Bath salts
Olio di Talamone · Body oil
Sapone del Porto · Solid soap
Candela Acqua · Candle
QUIETE (Land · Stillness · Nature)
Teriaca Botanica · Herbal tea
Incenso di Bosco · Incense / candle
Olio della Sera · Night facial oil
Elettuario di Miele · Infused honey
The two lines represent the duality between sea and land, movement and stillness, water and earth, while celebrating the diversity and purity of Italian products.
Concept:
Set in 2100, the concept imagines The Metropolitan Museum of Art celebrating the 700th anniversary of the jar’s rediscovery through two special-edition gift sets.
The two collections transform the historical pharmacy jar into a contemporary celebration of Italian heritage and craftsmanship, giving a centuries-old object a new meaning and purpose.
The historical pharmacy jar becomes a symbol of this return to authenticity: the more technology advances, the more we value the things that technology cannot replace.
Source: The Metropolitan Museum of Art - Pharmacy Jar
(https://www.metmuseum.org/art/collection/search/468159?utm_source=chatgpt.com)X: https://x.com/edcfromitaly/status/2097215850713317744?s=20
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TOSON — Golden Order
Inspired by the Armor of Emperor Ferdinand I (1549) by Kunz Lochner at The Metropolitan Museum of Art, Public Domain, whose backplate bears the crossed staves and firesteels of the Order of the Golden Fleece, an elite chivalric society Ferdinand belonged to. TOSON imagines what that same logic of induction would look like today, built as a fashion house rather than a museum object.
TOSON, 2026. A speculative luxury house built from an armor that once certified belonging to an order money could not buy. That rank was inherited, earned, awarded, never purchased. TOSON borrows the language of induction, the seals, the insignia, the architecture of admission, and turns it into a brand, which is exactly the tension at its center: can rank still mean anything once anyone with enough money can acquire it? Every piece is designed to look like membership. None of them can actually grant it.
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Original Artwork: https://www.metmuseum.org/art/collection/search/23944
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The Data Merchant
What if the most valuable commodity of our time replaced the most valuable commodity of theirs?
Inspired by Ralph Earl’s portrait of Elijah Boardman, an 18th-century American textile merchant, I reimagined him as a contemporary Data Merchant.
The fabrics surrounding Boardman become server racks. His textile shop becomes a data center. The merchant remains — only the commodity has changed.
Built and explored in FLORA.
Original artwork: The Metropolitan Museum of Art — Elijah Boardman (https://www.metmuseum.org/it/art/collection/search/10830?utm_source=chatgpt.com)
#FLORAMuseum
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Mountain Retreat Room Concept | FLORA
Contemporary comfort rooted in nature - located in the mountains, this hotel room blends stone, marble, wood, and glass into a grounding atmosphere. A palette of gray, charcoal, and matte black mirrors the surrounding landscape, while natural light floods the space through large openings. Diffuse accent lighting softens the edges, revealing the textures of the materials and creating a quiet balance between rugged and refined 💫
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