Projects using SEMrush in EnglandProjects using SEMrush in EnglandEuropean fintech clients needed agile content strategies to build trust, translate regulatory complexity (DORA, MiCA, PSD3), and connect content with P&L outcomes. I designed KPI-driven content strategies, developed compliance-as-content frameworks turning DORA and MiCA into thought leadership assets (checklists, guides, knowledge hubs), produced full-funnel content (developer guides at ToFu, white papers at MoFu, case studies at BoFu), and integrated editorial metrics with financial reporting. Delivered in English, Italian, and French.
Results: Shortened enterprise sales cycles through compliance-focused white papers. Enabled board-level validation of marketing investments. Generated enterprise leads directly from DORA/MiCA content hubs. Built multilingual content pipelines across three markets. 
