Senior SEM Manager –PPC, SEO & CRO

·       Developed and executed comprehensive SEO strategies that resulted in a 80% increase in organic traffic and improved search engine.

·       Managed and optimised PPC campaigns across Google Ads, Bing Ads,which helped increase the number of leads by 50% reducing cost per acquisition(CPA) by 45%.

·       Conducted in-depth keyword research and analysis, identifying high-value opportunities that led to a 55% increase in targeted traffic.

·       Performed regular website audits to identify and resolve technical SEO issues, improving site health and load speed by 85%.

·       Collaborated with content creators and web developers to ensure SEO best practices were implemented across all digital marketing efforts.

·       Oversaw global on-site SEO content strategy, local SEO, and technical SEO, including metadata optimisation, on-page content, hreflang management, canonical tags, and 301 redirects.

·         Led digital agency team in executing CRO A/B tests to enhance conversion rates  improve user experience and reduce bounce rates.

·       Supported the creation of a unified search report integrating organic and paid search data to monitor KPI performance.