Search Engine Marketing - MediaCom Agency

·       Efficiently managed day-to-day operations for client accounts, including Hawaiian Airlines, Andeavor, and Krusteaz, across Google Ads, Bing Ads, and Yahoo. Achieved an average ROI of 80% and reduced cost per acquisition (CPA) by 50%.

·       Oversaw daily optimization tasks, including ad copy reviews, keyword expansion, match type performance, quality score assessments, and bid strategy adjustments. Compiled and delivered comprehensive PPC monthly reports.

·       Provided senior management with detailed performance reports, highlighting key metrics, actionable insights, and strategic recommendations.