Freelance Paid Search Consultant -Part-time

·       Efficiently managed the day-to-day operations of Marketerhire client accounts including Louisville Vegan Jerky, Go to Crowd and Deep Sky Resort.

·       Oversaw daily paid search optimisation tasks, including ad copy review, keyword expansion, keyword match type performance, quality score review, smart bidding strategy, performance max and bid strategy.

·       Optimised landing pages to improve user experience, resulting in a 45%  reduction in cost per acquisition and increased sales and leads by 65%.

·       Provided senior management with detailed performance reports, highlighting key metrics, actionable insights, and strategic recommendations.