Hannah O'Neill - Copywriter | ContraWork by Hannah O'Neill
Hannah O'Neill

Hannah O'Neill

Copywriter and strategist for SEO-driven website growth

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Luton, UK

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Luton, UK

Cover image for A therapy practice came to
A therapy practice came to me with a homepage headline that could've belonged to any counsellor in any city: "Therapy for Individuals and Couples. Begin Your Healing Journey Today." Headlines like this are technically and structurally sound, but without differentiation and positioning, services are interchangeable. A simple rewrite that focused on the therapist's location and spoke to potential clients rather than using tired industry terms reduced pressure and barriers to conversion. Vague metaphors might sound pretty, but real conversations are much easier to visualise than a "healing journey". Website copywriting isn't always glamorous. Sometimes it's about stripping it back to basics.
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Cover image for Homepage copy for a UK ISA website
Homepage copy for a UK ISA website
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Cover image for SEO Content Development for Believe Money Loan Pages
SEO Content Development for Believe Money Loan Pages
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Cover image for The Anti-Hustle Branding Workbook
The Anti-Hustle Branding Workbook
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