Thousands of searches. Almost no clients.
That's where Richard Reid's website was when we started working together. Richard is a psychology-led leadership coach for founders, CEOs and senior leaders, and his site was ranking. Just not for the right people.
When I sorted every...
Small SEO fix. Big visibility jump: page 7 → page 2 🔍
A client’s homepage was sitting on page 7 of Google — which meant their target audience was unlikely to ever find it.
I audited the page to find out what was holding it back. The problem wasn’t something that required an...
A therapy practice came to me with a homepage headline that could've belonged to any counsellor in any city: "Therapy for Individuals and Couples. Begin Your Healing Journey Today."
Headlines like this are technically and structurally sound, but without differentiation and...
10 years into freelance copywriting and SEO, and the thing I keep coming back to is this: content, strategy, and SEO can't really work in isolation from each other.
You can write great copy that never gets found. You can rank for the right keywords with a page that doesn't...
