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Thousands of searches. Almost no clients.
That's where Richard Reid's website was when we started working together. Richard is a psychology-led leadership coach for founders, CEOs and senior leaders, and his site was ranking. Just not for the right people.
When I sorted every search the site appeared for by intent, 60% were people researching psychology topics. Only 5% were people actually shopping for a coach.
So instead of chasing more traffic, I rebuilt the strategy around that 5%:
Mapped the private pressures each of his three audiences carries, from the 3am thought to what they're really buying
Separated his two sites so they stopped competing for the same searches
Restructured the service hubs
Rewrote the homepage and about page to lead with who he helps and what he solves, with one clear route to a consultation
The old homepage said "Elevate Your Leadership with Richard Reid". The new one tells a founder or C-suite leader, in the first line, that this is for them.
Both pages are live. Full case study on my profile.
If your site gets traffic but not enquiries, the fix usually isn't more traffic. It's knowing which visitors matter and writing for them.
Are open to take on new projects?
Hi Claire, Absolutely! Please feel free to message me 😊
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Option B is modern
Amazon Kindle Book Review Strategy & Reader Engagement
Getting your book in front of readers is important, but building genuine reader trust takes time. A thoughtful review strategy can help authors connect with readers, encourage honest feedback, and better understand how their books are being received.
I help authors explore practical ways to increase their books’ visibility, reach relevant reading communities, and encourage readers who have genuinely experienced their work to share their honest opinions.
What I can help with:
Reader Outreach Strategy: Identify relevant reader communities and appropriate ways to introduce your Kindle book.
Review Campaign Planning: Develop a responsible approach to encouraging voluntary, honest reviews.
Book Visibility: Explore promotional opportunities that help your title reach readers interested in its genre or subject.
Amazon Listing Review: Identify opportunities to improve your book description, keywords, and overall presentation.
Reader Engagement: Develop thoughtful follow-up messages that respect reader preferences and Amazon's policies.
Review Policy Guidance: Understand Amazon's requirements for customer reviews and Verified Purchase labels.
My approach focuses on reaching the right readers and building credibility through authentic feedback. Reviews should reflect each reader's genuine experience, without payment, pressure, or promises of a positive rating.
Whether you're launching a new Kindle title or looking to strengthen the visibility of an existing book, I can help you develop a reader-focused strategy that supports long-term growth.
Let's help your book reach readers who genuinely want to discover it.
Shopify Store Development & SEO Optimization for a Jewellery Brand
Project Type: Shopify Development & SEO
Industry: Jewellery & Accessories
Website: https://bijour.pk/
Project Overview
BIJOUR is an online jewellery and accessories store that brings its collections to customers through an e-commerce shopping experience. The project focuses on combining elegant product presentation with a well-organized Shopify storefront and search engine optimization considerations.
Beyond the visual experience, SEO plays an important role in helping e-commerce websites improve their search visibility, organize product information, and make collections easier for search engines to understand.
The Challenge
Jewellery e-commerce requires more than an attractive storefront. Customers need intuitive navigation, clear product information, and a seamless browsing experience. At the same time, search engines need well-structured pages and relevant content to understand the products being offered.
Key considerations include:
Presenting jewellery collections in an organized, visually appealing way.
Making product discovery simple across desktop and mobile.
Improving the structure and relevance of product and collection pages for SEO.
Supporting search engine understanding through appropriate metadata and page organization.
Balancing a premium brand experience with usability and discoverability.
Project Goals
The primary goals are to create a polished Shopify shopping experience while emphasizing SEO best practices that support organic discoverability.
The focus is on making products easier to explore, maintaining a logical site structure, and aligning on-page content with relevant search intent.
My Approach
My approach combines e-commerce development principles with a structured SEO strategy.
Shopify Storefront: Focus on a clean, user-friendly shopping experience that complements the jewellery brand.
Product & Collection Structure: Organize products and categories to support intuitive navigation and clear site architecture.
On-Page SEO: Focus on relevant page titles, meta descriptions, headings, and descriptive product content where applicable.
Product Discoverability: Consider descriptive product URLs, image alt text, and internal links to support search engine understanding.
Technical SEO Considerations: Review crawlability, indexability, canonical URLs, and XML sitemap accessibility where relevant.
Mobile Experience: Prioritize responsive usability and a consistent experience across screen sizes.
These are the SEO and development areas relevant to the project. Specific optimizations should be confirmed against the work actually completed before being presented as delivered services.
Deliverables
Relevant project areas include:
Shopify e-commerce storefront
Product and collection organization
Responsive shopping experience
On-page SEO considerations
Product and collection metadata
Site structure and internal linking considerations
Technical SEO review, where included in scope
Outcome
BIJOUR provides an online shopping destination for jewellery and accessories. A well-organized Shopify storefront, combined with relevant SEO practices, can support product discovery through both website navigation and organic search.
The project highlights the relationship between user experience and search optimization: a store should not only present products attractively but also make its content accessible and understandable to search engines.
No verified rankings, organic traffic growth, or conversion metrics were provided, so specific SEO performance improvements cannot be claimed.
Tools & Platform
Platform: Shopify
Focus Areas: E-commerce development, on-page SEO, product discoverability, site structure, and responsive usability.
Let's Grow Your Shopify Store
Need a Shopify store that combines polished design with a strong SEO foundation?
I help businesses create user-friendly e-commerce experiences while considering the on-page and technical SEO elements that support organic visibility.
Let's discuss your project and build a Shopify experience designed for both customers and search engines.
Love that you treated SEO as part of the build, not an afterthought. Did you write unique copy for each collection page? That's usually the quickest SEO win for jewellery stores.