10 years into freelance copywriting and SEO, and the thing I keep coming back to is this: content, strategy, and SEO can't really work in isolation from each other.

You can write great copy that never gets found. You can rank for the right keywords with a page that doesn't convert. The work only does its job when all three move together — what people search for, what they see when they land, and what makes them act.

That's mostly what I focus on now: SEO content strategy and website copywriting for agencies and businesses, particularly in professional services, ecommerce, and care-led industries like health, wellbeing, and coaching — where getting the message right matters as much as getting the mechanics right.

Some recent results from that approach: 420% growth in organic traffic, 65% average lift in conversion rates, and email opens running at double the industry benchmark.

Currently taking on a few new projects if this is the kind of thinking your team's missing.