Freelancers using Adobe Illustrator in DudleyFreelancers using Adobe Illustrator in Dudley
Elevating businesses through captivating visual design
8
Followers
Elevating businesses through captivating visual design
Telling stories through brands.
Telling stories through brands.
Product Manager, Designer, and Entrepreneur
Product Manager, Designer, and Entrepreneur
Bold design for brands who care fiercely
Bold design for brands who care fiercely
Lead Designer | Branding, Motion & Digital
New to Contra
Lead Designer | Branding, Motion & Digital
Top 1% Web Designer & Framer Developer for Crypto Brands
2x
Hired
5.0
Rating
9
Followers
Top 1% Web Designer & Framer Developer for Crypto Brands
Cover image for LiquiState Brand Identity & Digital
LiquiState Brand Identity & Digital Platform Overview LiquiState provides institutional-grade infrastructure for real-world asset (RWA) tokenization. The objective was to craft a visual identity and digital presence that balances the trust and security required by traditional finance with the cutting-edge innovation of Web3. The Challenge Translating complex Web3 infrastructure; tokenizing real estate, businesses, and digital IP into an intuitive, professional, and accessible brand experience tailored for a global investor network. The Solution Driven by a commitment to design excellence and strategic problem-solving, the brand architecture was built around motifs of fluidity, structure, and interconnectedness. Visual Identity: Established a striking, high-contrast color palette anchored by a vibrant tech-blue and deep navy. This communicates both forward-thinking innovation and institutional reliability, accented by functional lime green and red for UI states. Logo Design: Designed a sleek, symbolic logo mark representing structured data, liquidity, and tiered growth, paired with a clean, modern sans-serif wordmark. Web & UI Design: Designed a high-conversion landing page focused on clear messaging for asset owners and investors. The interface prioritizes clean data visualization, user trust, and seamless navigation. 3D Art Direction: Integrated custom, high-end 3D rendered assets such as glass-morphic structural elements and metallic fiat symbols to elevate the brand's visual language across all touch points. Deliverables Brand Identity & Color System Logo & Typography Web/UI Design Custom 3D Rendering Marketing & Physical Collateral (Social media kits, business cards, billboard advertising) You can find the full branding work on my work portfolio -
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