Set by the product studio 383project, the brief for this project was to create a new digital experience utilising Arrival's electric car, 'built for everyone'. The outcome needed to consist of a brand, a fully interactive mobile experience and accompanying brand material, such as mockups for on-brand features and a marketing campaign. Its main core values were being accessible to everyone, introducing this new line of cars to the public, an 'everyman' product, reliable, with 'the aim to serve anyone's need for mobility or work—anywhere and anytime'.

The UI promises a sleek and streamline experience, so that once you have an account created booking a car is as simple as possible. The user journey mainly consists of four taps on the screen, going from the map showing nearby cars, to then having a car book (in four taps). The app starts off by showing the user all nearby options of available Arrival cars. When pressing a pin icon the cars in that area are shown, showing prices, distance and availability When selecting the car of your choice you a promoted with a screen which can show the directions to the vehicle, the cars available battery life, if it is 100% available for you to rent and finally the option too book. Finally the user simply has to press book car and it is then automatically added to their 'Current Online Garage'.

See full walkthrough here --> https://www.youtube.com/watch?v=PFSB34rWc_k

With the main selling point of the app being 'a car within four taps' that was where a lot of the marketing took place, with slogans and tag-lines such as 'tap, tap, tap, tap, car.' making it memorable. Other collateral to help visualise the brand I created included the dedicated parking spaces, membership ID cards, EV charging stations and a website to drive app downloads.

See the project on my website here --> https://sam-weaver-design.webflow.io/current (which includes the full video walkthrough of the app in action).