Originally given the nursery rhyme: ‘Jack be Nimble’ and tasked to create a brand from it. The brand had to be unique, which is the reason for it being a brand created around futuristic, sustainable, 3D-printed prosthetics (something I had never seen). Along with the brand, the brand name there was a list of other deliverables to make the brand come to life, with advertising campaigns, UX/UI experience, and any way of making the brand real.

The brand was called Nimble, due to the fact of keeping people moving despite the loss of a limb, this also tied in with the original inspiration. Within the logo, I managed to create this curved shape which I used throughout the brand making it easily recognisable as Nimble.

Derived from the original rhyme I developed the strapline “Be You.” which was an easy way of tieing the brand outcomes together, including print ads, TV advertisements, and editorial. Packaging is also formed to the shape of the logo which is a subtle yet tidy way of getting the brand across more than just sticking a logo on the front.

The whole brand speaks modern, sustainable, clean, and futuristic, all things which lack in the current market for prosthetics and what makes this brand stand out from them and be original. This simple and clean branding approach makes it memorable and actually something worth remembering.

See the project on my website here --> https://sam-weaver-design.webflow.io/nimble-prosthetics