Sunlight were a sub-brand to the company Boss Design. This was for the new line of furniture which was created for newer, more contemporary furniture pieces. To go alongside this I created the logo mark below. The prism to show a visual representation of the name: Sunlight but in a contemporary manor with a sleek and modern letter mark to go alongside this, matching in line weight for a unified look. This logo creates endless possibilities to create on-brand assets with colour, shapes and type.

The UI would feature as a collection under the new Sunlight name as a sub-brand on their current website. To make this stand out from the current site the bright and bold colours from the logo were used to highlight the key information on the page such as CTA buttons and imagery. The logo shape was then bought through into the imagery of the products, this making sure it was associated with this new brand and look.

For brand collateral the main assets to associate with the brand are the colours used and the triangle outline shape. That's all that was needed to get a striking and effective piece of advertising while being recognisable to the sub-brand. The triangle shape was embedded into the photo to give a sense of depth. An entire catalogue was also created for this project following the guidelines.