Mother Earth

This visual identity was created for conceptual shampoo bars. At its heart, the brand focuses on the product’s nature-inspired, natural ingredients and its eco-friendly, zero plastic packaging; with a goal to resonate with consumers who value both self-care and planet care.

Drawing on the themes of nature and sustainability, the brand identity features vibrant colours drawn from iconic UK landscapes such as Durdle Door’s sands and the Old Harry Rocks’ flora. The connection to nature has also been reinforced through patterns and the logo - which includes a subtle motif of the sun over a mountain.