Whitworths Fusions

At Whitworths, their mission is to help everyone eat a little healthier every day. With their new product, Fusions, they wanted to offer a natural alternative to unhealthy snacking options.

With this in mind, the campaign centred around the concept of Fusions quite literally being a “Snack From Nature”. Using stock illustrations and punchy lines from our copywriter, I was able to bring my concept to life to present to the client.