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Cover image for SEREIN — Fashion Branding
SEREIN — Fashion Branding & Packaging Design A brand is more than just a logo. It's an experience built through every detail. SEREIN is a fashion branding and packaging design project where I explored how thoughtful design can create a cohesive and memorable brand experience. From the visual identity to the packaging details, every element was designed to feel connected, intentional, and refined. Here's what I worked on: • Brand identity and visual direction • Mailer box packaging design • Hang tags and garment labels • Stickers and thank-you cards • Apparel branding and mockups The visual direction brings together deep brown, warm ivory, and bold red accents, paired with expressive typography and minimal botanical elements. My goal was to create a visual identity that feels distinctive while keeping the overall experience clean and cohesive. This project allowed me to explore how packaging can become an important part of a fashion brand's identity. I'd love to hear your thoughts! If you're building a fashion or lifestyle brand and looking for packaging design, feel free to connect or send me a message. #PackagingDesign #BrandIdentity #FashionBranding #GraphicDesign #Packaging
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