Munchies Pizza | Restaurant Rebranding & Packaging Design

A refreshed identity for Munchies Pizza, combining bold typography, a playful mascot and distinctive takeaway packaging.

I built the refreshed identity around bold lettering, a scalloped M monogram and an illustrated pizza-slice mascot. Saffron yellow, chocolate brown and cream connect the system, while food illustrations and badges give it room for playful expression.

I then applied the identity across pizza boxes, pasta containers, takeaway sleeves, menus, merchandise and delivery branding. Each application uses the same visual elements, adapted to its format and purpose.

A cohesive restaurant identity that connects the packaging, staff apparel and delivery experience. The finished case study shows how the refreshed Munchies brand works across both expressive illustrations and simpler logo-led applications.