RARE started with a simple question, what if a high protein beef chip had the energy of the snack aisle favorites and the personality of a streetwear drop.
The work was mostly in the thinking. I studied packaging I love to understand what makes it hit, then rebuilt those decisions into something new.
Building a food or snack brand and need identity? Let’s talk.




0 likes · 0 views · Nov 3, 2026
RARE started with a simple question, what if a high protein beef chip had the energy of the snack aisle favorites and the personality of a streetwear drop. T...