A solo brand designer with the power of a small collective
A solo brand designer with the power of a small collective
Designer & Creative Director
Ten years ago, generative brand tools required a developer and a real budget. Most designers could think these systems but hardly build them.
Turns out, that changed. I recently designed a brand identity system that needed a way to unify speaker portraits from completely different sources.
So with Claude (https://www.linkedin.com/company/claude/) as my partner in crime, I built Stippl, a browser-based tool that converts any portrait into a stippled illustration. It removes the background automatically and renders everything in dots, producing a consistent treatment every time. Brand assets, ready to use for everyone.
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A B2B chatbot platform with a solid product that wasn't converting. The value prop was buried in technical jargon, and the site was built around features instead of how people actually decide to buy.
We started with positioning, not pixels. The insight: customers search for business outcomes — more sales, better support — not feature lists. So we rebuilt the whole site around those outcomes, made pricing transparent (rare in B2B SaaS), and added a tool to guide unsure visitors to the right solution.
GUS Chat was acquired by Blip in 2023 — a good sign the repositioning landed.
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There's a moment every designer knows. You've been staring at the same file for three days and you can't see it anymore. You need someone to tell you the truth, but everyone around you is either too polite or too busy.
The signs were always there. Ask the universe. ✨
Tarot critique is the Major Arcana, reread for designers. You paste your portfolio URL, turn the cards, and somewhere between a few centuries of borrowed wisdom and the thing you already knew but wouldn't admit, the reading finds you.
Not your love life. Your work. The hierarchy that isn't working, the story you're not telling, the thing that has to go.
Draw your cards. The deck has been waiting. 🌙
https://tarot-critique.figma.site/
Made in Figma Make ✺ cards in Reve ✺ assets in Figma Weave
Figma community: https://www.figma.com/community/file/1649526102616790249
Twitter post: https://x.com/isadc_/status/2067697682773102721?s=20
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I've been building a tiny illustrated room where you can play around with little interactions.
Honestly, getting everything to click into place was harder than I expected. There's a particular kind of stubbornness that kicks in when something is 90% there and you keep nudging pixels until 2am.
And still, every time I do one of these I'm a little amazed. The fact that I can have an idea in the morning and a working thing by evening (okay, several evenings), as a designer with no dev background, is wild.
A new home for my portfolio, you can play with it here: https://isadecuppis.com/
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I design & build in Framer. Custom code when you need it.
I design & build in Framer. Custom code when you need it.
The Modern Bestiary — Old monsters, new curses
I found Anton Seder's Das Thier in der decorativen Kunst (Vienna, 1896) on the Internet Archive, in a public-domain scan by the Getty Research Institute: dragons and sea serpents engraved like a naturalist's specimens and framed in gold ornament. I cut five of Seder's dragons into a Recraft V4 Style that draws the creature and the engraving, then built two more Styles from the same archives (Doré's storm hatching, Harry Clarke's white line on black, Seder's own damask and gold) to repaint each plate in two or three inks over black. Chained together, they make The Modern Bestiary: six folklore creatures whose legendary power has become a modern curse.
The basilisk now petrifies you through your phone, the sphinx makes you prove you are human, and Baba Yaga's hut only turns round for the exact password.
Every creature became a full-art trading card. The deck comes with a back, a booster pack, cardboard mockups and a pack-opening film, all made in Recraft Studio; the card frame and text are typeset on top.
🗂 Recraft project: https://www.recraft.ai/project/bbf6a9a5-fbd2-4dd7-a384-1365fe3f0d53
(https://www.recraft.ai/project/bbf6a9a5-fbd2-4dd7-a384-1365fe3f0d53)🎨 Styles (anyone with the link can use them):
I · Seder 1896 — https://www.recraft.ai/styles/2ff8402f-d4ad-4fda-a445-12f3f4c6fffa
(https://www.recraft.ai/styles/2ff8402f-d4ad-4fda-a445-12f3f4c6fffa)II · Night inks — https://www.recraft.ai/styles/ed34b145-e226-4098-8b21-1fff449b4b10
(https://www.recraft.ai/styles/ed34b145-e226-4098-8b21-1fff449b4b10)III · Lacquer inks — https://www.recraft.ai/styles/e1b93a4a-5277-4d1f-b82b-d19d60bbb8b4
(https://www.recraft.ai/styles/e1b93a4a-5277-4d1f-b82b-d19d60bbb8b4)📜 Archive: https://archive.org/details/gri_33125013920190 (full list of 10 references in the first reply)
📣 Social post: https://x.com/builtbykern/status/2116669432323842378
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Visual Designer | Art Director | Branding Specialist
Visual Designer | Art Director | Branding Specialist
Designing to inspire, creating to captivate.
Designing to inspire, creating to captivate.
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Product Designer: Creating designs that convert
Product Designer: Creating designs that convert
View more →
Graphic and visual designer
Graphic and visual designer
