A B2B chatbot platform with

A B2B chatbot platform with a solid product that wasn't converting. The value prop was buried in technical jargon, and the site was built around features instead of how people actually decide to buy.

We started with positioning, not pixels. The insight: customers search for business outcomes — more sales, better support — not feature lists. So we rebuilt the whole site around those outcomes, made pricing transparent (rare in B2B SaaS), and added a tool to guide unsure visitors to the right solution.

GUS Chat was acquired by Blip in 2023 — a good sign the repositioning landed.