Freelance Creative Directors in CharlotteFreelance Creative Directors in Charlotte
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Chelsi Architzel's avatar
Chelsi Architzel
pro
Charlotte, USA
Experienced Brand and Graphic Designer
5.0
Rating
1
Followers
Experienced Brand and Graphic Designer
Cover image for Fern & Folly is the
Fern & Folly is the kind of plant shop you walk into and immediately want to live inside. Warmly lit, a little wild, and chock full of things you didn't know you needed. The problem was their branding didn't say any of that. F&F came to me with a great name, a loyal customer base, and almost no visual identity. My job was to build something that matched the energy already in the room and could scale as the business (and plants!) grew. I designed Fern & Folly's full identity system around a small set of bold, reusable shapes. Those shapes do everything, everywhere: they live in the logo, the iconography, the surface patterns, the hang tags, the packaging. The whole brand pulls from the same visual vocabulary, so every touchpoint feels like it belongs. As a result, I built the missing piece for a brand that already has strong roots, making sure that they show up exactly as intended no matter where they're seen. The color palette is distinctive without being too loud, and beautifully alive in the same way the shop is — a little overgrown, in the best way.
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Cover image for Building a premium cannabis beverage
Building a premium cannabis beverage brand that balanced high design with approachability was both a creative and strategic challenge. With cümulo, the goal was create a visual language that captured calm energy, modernity, and quiet confidence while standing apart in an increasingly design-savvy market. As Lead Designer, I shaped cümulo from concept sketches to product landing on the shelf by developing the brand foundation and guidelines, color palette and font system, packaging system, and out-of-home presence. Each design decision was guided by balance, favoring clarity over clutter and serenity over spectacle. The result was a holistic identity that expressed wellness through simplicity and connected thoughtful design to a sense of lightness and ease.
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139
Cover image for Rachel Hiemer makes prints that
Rachel Hiemer makes prints that feel like the natural world translated into ink, in a way that feels botanical, hand-cut, and quietly alive. 🌿 An artist herself, Rachel knew exactly what her niche was and how to create art for it, but she was lacking a full visual suite that gave her confidence in what she already knew – her namesake ✨was✨ her brand. For this project, I built Rachel's brand identity and narrative around the same natives and wild flowers that Rachel found herself always returning to in her work. The primary logo mark centers on an illustrated echinacea, drawn in her own linocut vocabulary, then refined into something that could live at any size, on any surface. A script wordmark moves smoothly alongside it with the same loose energy as her printed line work, and a set of secondary marks give the brand room to breathe across different contexts and tiled backgrounds. For the color palette, I chose hues that nod to a garden in full bloom: marigold, periwinkle, soft pink, and eucalyptus. I intentially chose colors that feel bright and bold not only by themselves, but belong together the way that wildflowers do. The result was a visual identity for a personal brand that feels grown, not assembled. By using elements from Rachel's own artwork, her brand's logo and identity feels unmistakably hers before you've even read her name. 🎨
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Cover image for To elevate the Eden Brothers brand when
To elevate the Eden Brothers brand when aiming to ramp up marketing in preparation for Spring Dahlia Pre-sales, I moved away from standard e-commerce layouts in favor of a "living gallery" concept. By pairing the brand's established colors, such as a deep moss-green palette with ornate gold frames, I designed both email and social paid creative that transforms something as simple as seasonal flower tubers into a curated masterpiece, drawing the viewer and enticing them to shop now. This visual identity balances the wild, organic beauty of the dahlias with a structured, architectural typeface for a high-end, professional finish.
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Creative Director(2)
Austin Scott's avatar
Austin Scott
Charlotte, USA
Break-through campaigns, design, motion graphics
Break-through campaigns, design, motion graphics
Cover image for Breakthrough Brand Campaign
Breakthrough Brand Campaign
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8
Cover image for Immersive Website Redesign
Immersive Website Redesign
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6
Cover image for Innovative Social Media Campaign
Innovative Social Media Campaign
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3
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Creative Director(3)
Makaela Premont's avatar
Makaela Premont
Charlotte, USA
Content Creator & Professional Writer
Content Creator & Professional Writer
Cover image for Nivea x Dollar General Collaboration
Nivea x Dollar General Collaboration
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16
Cover image for Zebra Pen Collaboration
Zebra Pen Collaboration
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22
Cover image for Maui Moisture Collaboration
Maui Moisture Collaboration
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5
Cover image for Media Kit
Media Kit
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8
Creative Director(3)
Savannah Bradley's avatar
Savannah Bradley
Charlotte, USA
EIC @ HALOSCOPE. Creative director across fashion + beauty.
EIC @ HALOSCOPE. Creative director across fashion + beauty.
Cover image for HALOSCOPE | Brand Redesign 2022
HALOSCOPE | Brand Redesign 2022
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5
Cover image for Beauty in Bloom — Branding
Beauty in Bloom — Branding
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1
Cover image for Barbary Coast | Copywriting and Brand Identity
Barbary Coast | Copywriting and Brand Identity
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1
Cover image for HALOSCOPE 2019 Branding
HALOSCOPE 2019 Branding
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3
Creative Director(7)
Amberlee Tryon's avatar
Amberlee Tryon
Charlotte, USA
People-driven approach to brand creation
People-driven approach to brand creation
Cover image for Okay Vine
Okay Vine
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12
Cover image for Clear Skincare
Clear Skincare
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24
Cover image for Motherly
Motherly
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Creative Director(2)