In a collaborative effort with Motherly, we launched an innovative app designed to unite caregivers from all backgrounds. Motherly stands as a community-centric platform where parents can connect over shared interests and experiences, fostering genuine relationships. This app is a testament to Motherly's commitment to empowering caregivers on their unique parenting journeys, emphasizing that motherhood is a role, not a gender. Our branding efforts have helped establish Motherly as a supportive, inclusive community where every parent, regardless of background, can find friendship, support, and a sense of belonging

Crafted Motherly's journey from the ground up, blending creative direction, brand strategy, and identity design with a special focus on app development to connect caregivers in a meaningful way.

Brand Positioning

Visual Identity

Verbal Identity

Art Direction

App Design

Landing Page Design